I must confess that I am not a very dogmatic person. So if you're looking for a one-size-fits-all approach to
writing web content, you won't find it here.
However, in a moment of weakness I came up with the following "Six Cs" - which I reckon are a pretty good guide to developing good online (and offline) content. If your content is all of these things, you don't need me!
- Compelling
- Concise
- Consistent
- Current
- Correct
- Credible
If you would like some elaboration of any of these points, or help in getting your content up to scratch, contact me.